Tallahassee
In November 2023 we bought one of Tallahassee’s lowest-scoring roadside hotels. After a studs-to-ceiling transformation, we reopened as BOB Hotel (Boutique on Budget) in July 2024. One year later, we’re the #2 hotel in town on TripAdvisor. 🚀 Key Numbers Metric Result Average occupancy 85 % (started mid-60 %) Guests welcomed
Tallahassee
Why we launched this partnership When NIL rules changed college sports, we saw an opportunity to invest directly in the young women and men who make Saturdays (and many weeknights) in Tallahassee so electric. By collaborating with Postgame - the No. 1 agency for large-scale athlete–brand campaigns, we created
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